Portfolio
Conyers Solutions Funds eTools
Following up the launch of Conyers Cayman/British Virgin Islands Funds eTool in the early of 2019, which targets those looking to set up an investment fund in the jurisdictions, I assisted and executed digital strategies to promote company's professional brand and increase client engagement via social media, which tripled productivity for digital production and improved conversion rates by 7x.
Brand Refresh - Conyers New Website
As one of the firm's major priorities from 2020 - 2022, I implemented as well as collaborated with digital team members, vendors and internal clients to optimize our website design and User Experience (UX) with a strategic mind, including website maintenance and updating, content development & distribution, media and analytics, SEO strategies enhancement during the different phases.
Social Media Development - WeChat
Starting from 2019, the firm has seen the opportunity to extend distribution of offshore content and develop a digital channel facing Asia market to build consideration of Conyers' products and deepen relationships with existing customers.
I planned, developed and managed market research, communications strategies and worked closely with HongKong Team to prepare for product launch.
5% Francophone Immigration Marketing Plan
French-speaking immigrants contribute to the strength and prosperity of Canada, while adding to our rich cultural and linguistic diversity. It also helps address labour market needs and helps sustain Canada as a bilingual country.
I assisted to manage social media accounts to promote high-profile marketing campagins aligned with the goal of Federal government by providing content strategies, coordinating translation, editing social media calendar and so on.
